Newcastle's premium drinks discovery afternoon. See, Swirl, Sniff, Savour, Sip.
A structured trade & consumer tasting event bringing together wineries, craft distillers, portfolio partners and emerging drinks brands for one afternoon of tasting, discovery and connection.
Featured Exhibitors
Why The Drink Show
Unsubscribe from crowded festivals.
Take the premium tasting path.
Discover What's New
Explore a fresh mix of boutique wineries, craft distillers, emerging drinks brands and portfolio partners — all under one roof. From modern Australian wines to small-batch spirits and trending RTDs, find products you won't normally see in one place.
Taste Freely. No Tokens. No Gimmicks.
Your ticket includes tasting access across all participating exhibitors. No vouchers to fumble with, no stop-start pay-per-sip. Just genuine discovery, conversation and exploration at your own pace — the way premium tasting should feel.
Meet the Makers
Talk directly with winemakers, distillers, founders and portfolio teams behind the brands. Hear the story, ask the questions, and buy bottles, limited releases and event-only offers direct from the people who made them.
What You'll Experience
More than a tasting. A discovery afternoon.
200+ Tastings
Three and a half hours of continuous tasting across wine, spirits, RTDs, low-alc and non-alc — all responsibly served.
Trade + Consumer Together
A dedicated Trade Preview gives buyers, venues and hospitality professionals early access before the public session begins.
Premium Indoor Venue
Held inside Newcastle Showground Exhibition Centre — all-weather, easy access, a short walk from Broadmeadow Station.
One Afternoon Only
A focused, premium tasting experience designed around quality interaction — not festival crowds or queues.
Limited Exhibitors
A carefully balanced line-up means better visibility, easier conversations and more meaningful tasting experiences.
Prize Giveaways
Win bottles, curated prize packs and exhibitor giveaways throughout the afternoon — plus the Best Dressed competition.
Buy Direct
Purchase bottles, limited releases and special event offers directly from producers and portfolio partners on the day.
Relaxed Atmosphere
Experience the Five S's — See, Swirl, Sniff, Savour and Sip — in a relaxed social environment designed for enjoyment.
Capped Attendance
Numbers are intentionally limited to protect the experience and keep it relaxed, enjoyable and engaging.
The Line-Up
Recently listed exhibitors
A balanced line-up of wineries, distilleries, portfolio partners and emerging brands — with new exhibitors confirmed weekly.
Sobel Wines
Tulloch Wines
Byron Bay Spirits Co
Hungerford Hill
CWD Orange
Volume
Tractorless
Mistletoe
Who This Is For
Is The Drink Show right for you?
You love discovering small-batch wines, craft spirits and emerging Australian drinks brands you can't find on supermarket shelves.
You're tired of crowded, token-based drinks festivals that feel rushed, queue-heavy and more about volume than quality.
You're a hospitality professional, sommelier, buyer or venue operator scouting for what's next in the Australian drinks scene.
You enjoy meeting the people behind the bottle — winemakers, distillers and founders with real stories to tell.
You want a structured, premium tasting experience in a relaxed indoor setting — not a paddock or a festival ground.
You'd rather spend a quality afternoon with curated producers than three nights queueing at a noisy outdoor event.
What Your Ticket Includes
3.5 hours of premium tasting. One afternoon only.
- ✓200+ SamplesTaste responsibly across wine, spirits, RTDs, low-alc and non-alc from independent producers and curated portfolios.
- ✓Prize GiveawaysWin bottles, curated prize packs and exhibitor giveaways throughout the afternoon.
- ✓Best Dressed CompetitionDress to impress and win prizes — Best Dressed Gent, Lady and Social Group.
- ✓Direct Producer AccessBuy bottles, limited releases and event-only offers directly from the makers.
Social Proof
What attendees say
"The best curated tasting event I've been to in NSW. Loved meeting the makers and tasting wines I'd never come across."
Sarah K. · Newcastle
"Finally a drinks event that's about the product, not the chaos. Discovered three new favourites in one afternoon."
Ben T. · Sydney
"Brilliant for our venue. The Trade Preview let us speak with distributors properly before the public session opened."
Aimee R. · Venue Manager
"Relaxed, premium, beautifully run. The 'no tokens' approach changes the whole feel of the event."
Michael D. · Hunter Valley
Getting to the Venue
Newcastle Showground Exhibition Centre
Indoor, all-weather, and a short walk from Broadmeadow Station. On-site parking available. Bring your ID, your curiosity, and an empty glass.
FAQ
Frequently asked questions
Last Chance
One afternoon. 200+ tastings. Your next favourite drop.
No tokens. No vouchers. No gimmicks. Just structured, premium tasting in a relaxed indoor setting designed for genuine discovery.
- ✓ Early Bird $19.95 · General $29.95
- ✓ Saturday 1 August 2026 · 1.30–5pm
- ✓ Newcastle Showground Exhibition Centre
- ✓ Limited tickets — capped attendance